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Flash & Action Script

“Web 2.0″ styling cues

A redesign to propel P2i’s online identity into the “web 2.0″ era.

P2ionline.com was rebuilt on top of ASP.NET, semantically coded XHTML and styled with CSS. The main splash page pushes the message of conversion (”from print to the internet”) with Action Script and Flash components that display analog newspaper readers moving online to find their content.

“Web 2.0″ was the theme and styling cues — reflections, gradients, transparent backgrounds — can be found throughout the site. They were used to visually project the “up to date” look and technology oriented message P2i wanted to convey through the design.